Some strategy roles maintain brands. Others help define what an entire creative business could become. This is one of those roles.

YOU

Our client is looking for a Brand Strategy Director to help shape a newly established creative offering across Australasia. This role will play a key part in defining how brands, experiences, and places connect — helping clients create meaningful, commercially effective work that resonates with their audiences.

Based in Auckland, Sydney, or Melbourne, you’ll work across a broad mix of projects spanning brand, placemaking, experience, and related strategic disciplines.

This is a highly influential role that sits close to executive leadership and will help shape both the direction of the work and the future growth of the practice.

You’ll come from a brand, design, strategy, or experience agency background and will have a track record of leading complex brand projects from discovery through to implementation. You’ll know how to uncover insights, simplify complexity, and build strategic platforms that give clarity and direction to both clients and creative teams.

We’re looking for someone who combines commercial awareness with strong strategic instincts. You’ll be confident leading senior stakeholder conversations, facilitating workshops, presenting ideas with clarity, and identifying opportunities for growth across both existing and prospective clients.

You’ll also enjoy working collaboratively across disciplines — partnering closely with creatives, designers, and experience specialists to ensure strategy translates into thoughtful, well-executed outcomes.

Strong experience in brand strategy, customer experience, and/or placemaking is essential. Experience contributing to business growth, commercial planning, and team leadership will also be important, along with an established network across the New Zealand and/or Australian creative and design industries. Proven experience managing financial performance — including forecasting, pricing, utilisation, and P&L responsibility — will also be expected in this role.

Beyond technical capability, this role suits someone who is naturally curious, emotionally intelligent, and genuinely energised by the opportunity to help build something new within an established and highly respected business.

THEM

Our client is a globally recognised, design-led business with an outstanding reputation for delivering meaningful work. With studios across Australasia and a deeply collaborative culture, they are now expanding their creative and strategic offering in a significant way.

You’ll be joining at an exciting stage of growth — with the opportunity to help shape the thinking, culture, and long-term direction of the practice while working alongside some of the region’s most respected creative and design leaders.

Benefits include flexible working, additional annual leave, wellbeing and medical support, bonus opportunities, and long-term growth pathways within the business.

US

If this sounds like the opportunity for you, please apply quoting reference #7316.

Please note: Applicants must be a New Zealand or Australian citizen, resident or have valid working rights to work in New Zealand or Australia to be considered for this role.

For a full list of 3rdeye roles, please visit www.3rdeye.co.nz.